Raw Research Casting: UK

Raw Research Casting: UK

 Raw Research Casting who are working with an over-the-counter erectile dysfunction medication brand. We are looking for charming, chatty couples aged 30+ who have experienced erectile difficulties and / or are diagnosed with erectile dysfunction. We are looking for couples who are comfortable talking about the realities of life including sex, intimacy and their experience with erectile dysfunction (current or historical).


The campaign aims to raise awareness of erectile dysfunction (ED), and break the stigma of experiencing it - or even just talking about it. The brand believes all people have the right to a fulfilling and healthy sex life, free from unrealistic expectations. They want to launch the next Sexual Revolution by bringing an end to the historical stigma and taboo that has surrounded erectile dysfunction!


About the product:

This product will be the first over-the-counter erection difficulties pill that helps men respond naturally for up to 36 hours when sexually aroused. That's a window for spontaneity that’s longer than any other over the counter treatment.


Please note: couples who feature in the campaign don’t have to have experience with over-the-counter ED medication, or need to try this one to be in the campaign.


About the campaign:

We’re looking for three couples aged anywhere from 30-65+ who will be invited to spend 36 hours in a hotel in central London. We are looking for both heterosexual and male same-sex couples who have experienced ED. The couples will be interviewed and then given time to relax and spend some time together at the hotel. Filming will take place for a few hours (though the couples will be asked to make a video diary on mobile phones at different points, as guided by the director). This isn’t about sending couples off to a hotel for a sexy long weekend - it's about giving couples an opportunity to spend quality time with one another away from the pressures of life. What they decide to do is up to them 🙂


Dates & Payment:

Filming will take place during over week of 24th of April 2023 (TBC - couples will be needed for a day or two) in a hotel in central London. The couple will also be needed for a media / radio day.


£3,400.00 per couple for doing the shoot

+ £2,500 per couple for media (media day and radio day)

= £5,900 per couple, plus hotel stay incl. food allowance worth £600.


Usage: All forms of Digital (including but not limited to Online and Social Media) all forms of PR for two years - UK only.

(Plus Secondary media - i.e. Client and Agency Internal us, Client and Agency B2B promotion, Case Studies and Award Submissions - worldwide in perpetuity).


�If you’d like to be considered for this project, please email the team at casscastings@gmail.com Thank


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